Who Makes Insignia TVs? Here’s Everything You Should Know

Insignia TVs are relatively one of the newer brands suitable for those with a tight budget. Many unknown brands are surfacing nowadays, so identifying the maker companies can help you trust a brand more. Our experts did a lot of research to give you everything you need to know about the Insignia brand.

Insignia Systems Inc: Founders and Owners

Insignia is Best Buy’s brand of televisions and other electronics. Though it is mainly sold in Best Buy, you can also purchase this on Amazon and via Best Buy online shopping websites. They come in different sizes and specs. There are small screens, big screens, and 4K HDR models. 

insignia

The Insignia brand can be comparable to big brands as other models have Amazon Fire TV. Identifying the maker of this brand is important before you decide if they are worth buying or just a waste of money.

Insignia’s TVs are owned and operated by Best Buy Co., Inc. They also offer other devices such as refrigerators, gaming devices, cameras, tablet accessories, and the likes. The Best Buy brand also operates internationally. They have branches in Canada and Mexico. 

Where are Insignia TVs Made?

Insignia TVs are Best Buy’s in-house brand of electronics. Major brands buy these televisions. Selling them to other brands ensures bigger discounts and larger profits. Best Buy does this to get a higher revenue in selling Insignia products, even if they are cheaper than other smart TVs. 

insignia tv and remote

However, these big TVs are actually outsourced from a manufacturer. The Best Buy store is pretty mum on what company makes Insignia TVs, but a plant from China manufactures it. Since the exact manufacturing plant is not disclosed, it is highly possible that multiple factories are involved in making this TV brand.

Price Point and Quality

Insignia televisions are mid-range options for those who want to enjoy the more expensive brands’ picture quality. However, as they are less pricey than Sony, LG, Toshiba, or Samsung, you cannot enjoy all the details these Smart TV brands offer. 

According to our researchers, the company who makes Insignia TVs, especially the high-end ones, is the Chinese corporation Hisense. All high-end televisions of this brand, including Amazon Fire TV, are made by this brand. 

However, other Chinese manufacturers usually make the cheaper option TVs. Some other articles claim that the same Chinese company that supplies electronics for Samsung also manufactures Insignia TVs.

insignia tv

This may be because they follow the same naming convention for their model number. Aside from that, the memory modules [1] used in Insignia brand electronics are the same as that of Samsung. However, Best Buy has not verified this claim.   

Hence, albeit not as popular as big brands like LG or Toshiba, this product from Best Buy is definitely worth buying.

Warranty and Support

All Insignia TVs, as well as other devices and accessories sold in Best Buy, have a warranty. Warranties can range from product replacement to product repair. If you bought a smart TV at a low price, then encounter a problem with it, they will most likely just replace it as repairing it might cost more. 

Is Insignia a Good Choice for TVs?

Yes, Insignia is a good choice when you are looking for quality TVs at a reasonable price. This brand can give you good-quality audio and video data, adding depth to your viewing experience. 

However, since the manufacturer is not completely the same as the big electronics brands and accessories, the quality is still not as good.

(To get to know more about reliable TV brands, you can also check our page about long lasting television brands here

FAQ

Is Insignia a Samsung TV?

Insignia is not a Samsung TV. This is a different brand owned and distributed by Best Buy. Many people are confused because they follow the same pattern in their model numbering and use the same memory module. However, Samsung’s plants do not manufacture Insignia TVs.

Is Insignia TV an American company?

Insignia TV is an American company as it is owned by Best Buy, an American consumer electronics retailer. Best Buy stores sell them in their shops, their online store counterparts, and on Amazon.

Is Insignia made in China?

Insignia is made in China. However, the details on who manufactures them are not yet released by its distributor, Best Buy. High-end TVs from this brand are known to be made by Hisense, but the maker of their mid to low-priced TVs are not yet disclosed. Best Buy branches sell these TVs in the US, Canada, and Mexico, as well as on their online store and Amazon.

Conclusion

When looking for a new TV, identifying the maker is important to trust the product fully. Our experts researched who makes Insignia TVs. Best Buy, an American retailer, owns the brand. However, it is manufactured by a Chinese company. Although not disclosed, it is claimed to be manufactured by Hisense and other small manufacturing companies. 

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Writer

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Willie Greer
Willie Greer is the founder of The Product Analyst. A cinephile, he has made it a personal quest to achieve the awesomest home theater possible. He now shares what he has learned through the years on the site, and has enlisted the help of tech-savvy colleagues in providing more insight about today’s most sought-after gadgets.